Launching a new suite of work tools to the world

A global campaign to launch some of Google’s most popular apps, like Gmail, Meet, Chat, Docs, Sheets and Slides. In a crowded post-pandemic marketplace, Google needed to stand out amongst brands such as Microsoft Teams, Slack and Zoom. The big idea was embodied in our campaign line: ‘Google Workspace — How it’s done.’ Whether you’re a band writing song lyrics or the world’s largest streaming service, Workspace isn’t just a way to ‘do work’ but a means to do your best work.

The campaign included print ads in major publications, a heavy focus on social and customer stories. I led the India and UK work from concept through to execution.