Traveling to India on a plate

Leading rice brand, Kohinoor, was launching its new range of ready-to-eat meals in major supermarkets across the UK. They needed a campaign that would get people to pick them as the authentic Indian food choice. Our idea revolved around the promise that our food is so authentic it will transport those who taste it to India. On a plate. Air travel is so over.

Fun fact: we printed, shot and animated more than 600 plates for this integrated campaign.