We challenged toxic masculinity

Imagine if the victims of 9/11 or the London Tube bombings were blamed for bringing the attacks upon themselves? 
This often happens in cases of sexual violence against women in India. 
“A girl is far more responsible for rape than a boy” said a man accused of rape in the horrific Delhi bus case, which made news globally.
This campaign imagines victims of other crimes being blamed, just like victims of sexual violence are. 

Gold - Asia Pacific Ad Fest, Cannes Bronze, One Show Merit.